Nia Vardalos has been making the talk show rounds, promoting her new movie My Life in Ruins. Only problem -- apparently, it's a stinker of a movie.
Solution? Sisterhood! Hollywood has decided they're not going to make movies anymore with a female lead, she says. Therefore, it behooves all women to pull together, "speak up with our wallets" and go see her movie! The state of women everywhere depends on it! Pull together, sisters! Show our power! Go see her mediocre movie!
The Sisterhood is too powerful to be used to try to sell something that folks aren't buying. Asking women to support something solely on the basis of gender dilutes the genuine power we have. Do not make "Support Women!" the go-to step to try and circumvent a failure on your part.
As a woman, I cheer for the efforts to support women's excellence. I'm concerned about a lack of quality films starring or directed by women. (I'm also concerned about the lack of quality films, period, but that's another post.) But supporting a sub-par product is not the solution.
Happily, women are smarter than that.
(Please, oh please, let Julie & Julia be good ...)