I have been both a setter and a spiker.
These are volleyball terms, but I'm talking UU evangelism here. In volleyball, a setter "preps" the ball for another player, keeping the ball in play and lightly hitting it straight up so that the spiker can drive it home on the other side.
I knew that I'd been the spiker before. The BFF-DRE and I were playgroup friends, and I told her about my church. She'd heard of Unitarian Universalism, in fact, she had several friends who were UU. She'd never gone to a UU church, because, she says now, no one ever invited her.
I invited her. She came. Spike!
I moved to where I live now about four years ago. Over those years, I've casually told my next door neighbor about Unitarian Universalism and my church. When I saw her husband at the Democratic primary in the Obama line and she mentioned that he was an atheist, I broke every rule and blurted out, "He's a Unitarian Universalist!" (Oh, don't fuss at me.)
My neighbor is friends with another UU in our neighborhood who goes to a different UU church. My neighbor's son was spending the night with the other UU, and the other UU said, "I'll just take him to church with us, if that's okay with you." My neighbor surprised her by saying, "Actually, I'll meet you there. I've been interested in going." She now goes all the time, even going for adult education evening classes. Spike!
I was the setter.
Sometimes, we feel bad, because we aren't always comfortable being the spiker, inviting others to our church. But casually putting the information out there ... it might be more important than you think. The BFF-DRE had several setters before I came along and issued an invitation. And I was the setter when another UU came along and spiked the ball.
Just keep that ball in play ...